I BUILD CULTURALLY CREDIBLE BRANDS THAT WIN AT AUTHENTICITY
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I’m a senior Global Brand and Content Marketing Leader with 18+ years’ experience and a lifelong connection to fishing, board sports, and outdoor culture. I pair a waterman’s eye for authentic storytelling with deep experience in brand and product strategy, content, and go-to-market across DTC,
e-commerce, wholesale, and retail. I lead integrated campaigns, product launches, and partnerships that connect passionate communities to the gear they trust, driving measurable gains in brand awareness, sell-through, and long-term loyalty while building real community and sustainable brand heat.
FEATURED WORK
A selection of campaigns and projects spanning brand, content, and experiential work for outdoor, fishing, and lifestyle brands.
Content is easy. Authentic content is rare. The brands that win are the ones willing to show the wear and tear, to lean into real stories, real people, and real use, not just polished campaign guidelines and jargon. I aim to bring that same “what a ride” energy into the work: fully lived-in, a little scarred up, but undeniably true to the world it comes from. Lets go for a ride and show the world what we're about!
As Hunter S. Thompson put it:
Life isn’t about arriving in a perfectly preserved body ,it’s about skidding in sideways and shouting, “Wow! What a ride.”
